Mark Alan Effinger Startup Questions
Mark Alan Effinger Startup Questions
(Selfie Reflections are sooo uncool…;-)

Q: Why are the right mindset and motivation important for entrepreneurs?

Because unless your last name is SnapChat, TikTok or Instagram, this is not a sprint. This is a marathon.

The Must-Do list of stress-inducing, heart attack producing issues is much longer than the Get-To-Do list of drinking mojitos on your private yacht filled with hookers and blow.

First: I cannot imagine life any other way. Getting to make cool sh*t with awesome people that fills a demand paid for by badass customers are three of life’s greatest pleasures. Bonus if you eat your own dog food (use your own products) because they’re just that good.

Second: Having some semblance of…


If you were a wannabe rock star in 1982, this was actually The Look. Or The Fixx.

I’m serious…
Raise your kids on music.

No matter what, raise your kids on music.
Teach your children to listen closely to the words.
To appreciate both the simple and the complex.
To engage polyrhythms and 4:4.
To emotionally dance with chord changes.
To engage their heart of hearts.

Teach your children real music, not the slop dished out by the popular music machine.

Every question ever asked has been answered in song.
Every emotion every experienced has been lyricized and prophesied by a musician connected to the soul of man. The heart of God.

Teach your children well.

Teach…


Satellites don’t get to space in a straight line.

(Take THAT, Flat Earthers!)

Their donor rocket uses gravity and the curvature of the earth to accelerate, slicing through the various “spheres” that protect us. (From low to high — troposphere, stratosphere, mesosphere, thermosphere and exosphere).

Escape velocity is the exact amount of thrust to exit our earth’s gravity, and enter the great unknown.

If you’re short of escape velocity, you get to come back to earth in a hurry.
A massive expense of fuel. And even greater investment in time.
Of opportunity cost.

Plus, it beats the hell outa’ your space ship.

It’s important…


There were a few times (OK, more than a few) where the dark chasm of depression nearly took my life.
Many more that I allowed to steal life’s joy.

I don’t have all the answers.
Sure, the basics are clear:
Get plenty of sleep (but not all day!)
Get healthy (sleep and exercise are clinically proven better than Prozac).
Lay off the booze a bit. Smoke a little less weed.
Eliminate sh*tty people from your life.
Find something to be hopeful about.
Practice self-care.

Experiment with solutions until you are rockin’ again.

For me, an accidental trip to an MD/ND…


The more problems you solve.
The bigger the problems you address.
The more valuable your business
becomes.

Seth Godin’s excellent Akimbo podcast is a smorgasbord of insights.
History lessons. And novel ideas.

This is one of his maxims.
One that snuck out and attacked me during one dog-walking moment.

I love making cool products.
I consider both the process and the products a form of art.
But dammit, they better also be highly functional.
Effective. And both interesting and beautiful to look at.

In the end, they also best solve some gnarly problem or issue in some novel and valuable ways.

Because… (see below).


Let’s let Rod Stewart ring in the night…

The year: 1979.
After being kicked out of the house for being a non-conformist kid (my claim to fame was District Tennis Champ and Clearing a 6-Foot Bong in One Hit), I hit the wall. My best friend Steve and I had barely hung on by a thread that year. My ’67 Camaro belied the truth behind my meager existence.

I rode a Honda 175 to the Oregon Coast for our annual family get together.

My incredible Mom walked with me across the shore on an early morning walk through the…


We’re experiencing one of the greatest transfers of wealth in the history of the world. Like Carnegie before him, Bill Gates has spearheaded a revolution to push the capital he’s received through expanding and pioneering the computer revolution, back to the infertile soil of poor 3rd world countries. And more important, their people.

Once you’ve handled the basics of Maslow’s bottom layer, you can take a moment to reflect. And in that moment, you can decide what makes you happy. What fulfills you. What touches your head and heart. What motivates you.

Maslow’s Hierarchy of Needs — Why Getting “Beyond Survival” is Critical to Freedom.

Once you figure out that money is not…


Webnutrients give birth vs raise the dead. A key to success.
Webnutrients give birth vs raise the dead. A key to success.
He really said that…

Years ago (25 years ago, to be exact) a mentor and friend said this to me: “Mark, it’s easier to give birth than it is to raise the dead”.

At the time, he was talking about not wasting time with clients and channel partners who had lost momentum (Momentum… that’s another post, coming soon).

Anyhow, it was an incredible revelation. How much of my time was wasted coddling people who were just going to fold the moment I let my foot off the gas?

(ANSWER: Most of them. Sometimes, all of them). You have to find your own intrinsic motivation…


Most people reach a point in their lives where they’re looking to relax, rather than perform.

They’ve resigned themselves to a fixed or declining energy level.

They’ve allowed common thinking to give the excuse to the middle age bulge.

They’ve been beat-up enough that real fulfillment and success are long faded dreams buried in a beer and a TV show.

But the difference between a life of fulfillment and success or mediocrity is very narrow. In my 44 years of real observation, it’s 12% to 15% more output than we natively expense.

Slightly more than 1% more per month, in…


Shouldn’t life’s inevitable dance be one in which we choose the soundtrack?

When I was the tender age of 10, I realized that any and every experience and emotion known to (wo)man has already been beautifully, lyrically and musically rendered in song.

I’ll elaborate on this later.
How the epiphany came to me.
The beautiful reality it helped me to see.

I’m forever grateful for that memory.
Now it’s time I shared it musically. Dancingly.
Here’s an earworm for your earbuds.
With a swath of movement and color for your eyeballs.

Now it’s your turn to dance. And I’m pretty sure that’s Tito’s in that glass…

Mark Alan Effinger

Entrepreneur. Biohacker. Athlete. Designer. Dad. Occasional Smarty Pants. WebNutrients.com

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