Business is problem solving.

The more problems you solve.
The bigger the problems you address.
The more valuable your business becomes.

Seth Godin’s excellent Akimbo podcast is a smorgasbord of insights.
History lessons. And novel ideas.

This is one of his maxims.
One that snuck out and attacked me during one dog-walking moment.

I love making cool products.
I consider both the process and the products a form of art.
But dammit, they better also be highly functional.
Effective. And both interesting and beautiful to look at.

In the end, they also best solve some gnarly problem or issue in some novel and valuable ways.

Because… (see below).